Friday to full week: what is Black Friday? What is its origin? Why does it have to be black?

BORN IN AMERICA: American tradition has it that this day arrives the day after Thanksgiving Day - Thanksgiving Day, a holiday that in the USA is celebrated on the fourth Thursday of November.

The pilgrim fathers gathered to thank God for a good harvest in 1621, in the city of Plymouth, Massachusetts. Almost four centuries later, in the 1960s, shopkeepers got into the habit of offering special discounts to incentivize shopping and kickstart Christmas shopping.

WHY BLACK: In the Italian translation it literally means" Black Friday "but this is not the real meaning to be given to that day.

In the US at the time, shopkeepers' accounting records were filled in pen, using ink red for losing accounts and black for profitable accounts.

Thanks to the promotions on Fridays after Thanksgiving, the bills were always and decidedly black.


There is another version actually, it is said that black would be caused by traffic on the streets and congestion in shops caused by thousands of Americans lured by discounts of up to 80 percent, valid only that day.

Black Friday 2022 is Friday November 25th. But the Black Friday offers are online on Bike Sport Adventure from the beginning of November and until December 1st, you can take advantage of many discounts on Clothing, Shoes, Bikes and many other products. Don't miss them!

Here are some of our tips to help you discover the fantastic offers of Bike Sport Adventure during Black Friday 2022.

- Take advantage of free and fast delivery

- Receive your products with free and fast shipping on orders over 99 euros

- Carry on with the Christmas Gifts

- Use Black Friday 2022 as an opportunity to save on Christmas gifts.

- Create your account on Bike Sport Adventure

- Save time and stay updated throughout Black Friday: we will send our offers via email to those who already have a Bike Sport Adventure account!

Bike Sport Adventure si aggiudica il “sigillo di qualità Migliori E-Commerce d´Italia” di ITQF Un controllo di 36 criteri da parte degli esperti e un sondaggio rappresentativo di oltre 700 mila clienti online hanno premiato con il 1° posto come eccellenza dell’e-commerce nel settore Bici, E-Bike. Lo studio è stato pubblicato il 14.06.2021 sul giornale La Repubblica Affari&Finanza e online su

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